How Pleasure Works. Why We Like What We Like

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The internationally acclaimed psychologist Paul Bloom explores one of the most fascinating and fundamental engines of human behaviour - the new science of why we like what we like.
We are attracted, whether we know it or not, to the hidden aspects of things and people.
Some teenagers enjoy cutting themselves with razors. Some men pay good money to be spanked by prostitutes. The average Briton spends over a day a week watching television. The thought of sex with a virgin is intensely arousing to

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