We Are All Weird. The Rise Of Tribes And The End Of Normal

Описание

We Are All Weird is Seth Godin`s cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.Face it. We`re all weird.So why are companies still trying to build products for the masses?Why are we still acting like the masses even exist?Weird is the new normal. And only companies that figure that out

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