The Creative Economy: How People Make Money From Ideas

Описание

Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.

Creativity is the fastest growing business in the world.Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the

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