Selling Britishness: Commodity Culture, the Dominions, and Empire

Описание

From the 1920s until the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspapers, and cinema screens with `British to the core` Canadian apples, `British to the backbone` New Zealand lamb, and `All British` Australian butter. Selling Britishness explores the role of commodity marketing in creating "Britishness."

Фотографии