Creating a Brand Identity. A Guide for Designers

Опис

Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.
This bestselling book is ideal for students, professionals and agencies working in the fields of:
- Graphic Design- Branding- Brand Management- Advertising- Marketing- Communications
Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises

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