Buying Buddha, Selling Rumi. Orientalism and the Mystical Marketplace

Опис

From jewellery to meditation pillows to tourist retreats, religious traditions - especially those of the East - are being commodified as never before. Imitated and rebranded as `New Age` or `spiritual`, they are marketed to secular Westerners as an answer to suffering in the modern world, the `mystical` and `exotic` East promising a path to enlightenment and inner peace.In Buying Buddha, Selling Rumi, Sophia Rose Arjana examines the appropriation and sale of Buddhism, Hinduism and Islam in the W

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