The Wisdom Of Crowds

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In this landmark work, NEW YORKER columnist James Surowiecki explores a seemingly counter-intuitive idea that has profound implications.
Decisions taken by a large group, even if the individuals within the group aren`t smart, are always better than decisions made by small numbers of `experts`. This seemingly simply notion has endless and major ramifications for how businesses operate, how knowledge is advanced, how economies are (or should be) organised and how nation-states fare. With great er

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