Leaflets and brochures are the best helpers for your business
The printed products must have at its disposal any company wishing to attract more customers, using unobtrusive and effective techniques. These tools work much better than the more expensive commercials on TV, newspapers or the Internet. For many people, these messages in the media cause rejection and reluctance to perceive information, while printed devices unobtrusively but accurately and accurately report a product, service, emphasize benefits and stimulate purchase.
Some of the most common are leaflets and booklets. Without them, can not do any business today. They attract with their colorfulness, originality, and targeting a wide audience. No video can boast of this, even if it is developed by real masters.
A leaflet is an advertising and printing tool containing a short, concise message with information about services, products and company contact details. A booklet is a small book-like edition produced in a small format with a maximum of 48 pages. Their number depends on the amount of data and the tasks set for marketers.
Features of leaflets and booklets
This is one of the most successful and inexpensive ways to inform the target audience about the brand's products, highlight its merits, and tell about the existence of the organization. Such a simple tool is universal, suitable for small, large and medium-sized businesses. The advantages of using are clear:
- Cost. Now Ordering party flyers or brochures do not need a big budget to lay in the printing. Even a small company that has recently entered the market and wants to announce its existence can afford this.
- The target audience. Printed forms always attract the attention of a huge number of people, even if only for a short time. But there are guarantees that the transmitted message will be stored in memory. It will become relevant again when the need arises.
- Increasing the number of potential partners or clients. Such an order for the printing cost is inexpensive, because you can choose the color and the most original layouts.
There is no better way to attract people with minimal financial costs. It is noteworthy that booklets, in turn, can simultaneously perform several functions. So, they are informational, in the form of instructions, recipes, reference manuals or portfolios.
Which is the best format to choose, paper
The formats are different. Mainly used from A4 to A6, or a third of these. 1/3 are called Euro-flyers, these are very popular publications today. They are practical because:
- contain a lot of information;
- readable on the go without problems;
- easy to fold;
- easily fit in your purse or pocket.
A6 seems too small to accommodate all the necessary information. But it will make an excellent compact business card - for example, a presentation of a salon for the provision of manicure services. A4, in turn, is suitable for large illustrations and a large amount of information.
A3 is not so popular, but sometimes it is also used for advertising. For example, it can be used under the menu for miniature cafes - for example, individual bar lists, lists of soft drinks, exclusive dishes.
Now it's worth talking about the choice of paper. Here you need to take a responsible approach, because printed products cannot be called durable, their life cycle is rather short. The optimum density is 130 g / m2. It is a high-quality and inexpensive medium that will certainly attract the attention of the consumer, even if it is thrown out afterwards.
The density is higher - 170 or even 350 g / m2, you need to choose if the product will be used as a postcard or simply for longer storage. Then the printing industry shows the seller as one who is responsible for his image. It does not hurt to additionally order a glossy or matte lamination.
Now it's worth talking about the choice of paper. Here you need to take a responsible approach, because printed products cannot be called durable, their life cycle is rather short. The optimum density is 130 g / m2. It is a high-quality and inexpensive medium that will certainly attract the attention of the consumer, even if it is thrown out afterwards.
Flyers and brochures as an effective marketing tool
If everything is done correctly, printing printing will be the right solution for any organization, regardless of the nature of its work, products or services provided. Statistics show that the target audience responds better to direct marketing (that is, direct marketing) than other types of marketing. Numerous videos only increase irritation.
Important factors to consider when creating a layout and distributing a finished product are format, paper weight, originality, color combinations.
# Поліграфія, дизайн