Channeling the spirit of Pierre Balmain`s legendary mid-century Jolie Madame tailoring, the new JOLIE frame is an excellent example of how powerful and immediately recognizable silhouettes have been helping to set the historic house of Balmain apart for over 75 years. Pierre Balmain dared to boldly propose fresh, audacious and feminine designs that forever changed the course of postwar Paris couture. The JOLIE, with its feminine, extreme cat-eye styling, is also the perfect reflection of the spirit of today`s Balmain Army, whose young rebels embrace feminine power.
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